Catalyst Marketing & Events Management PLC
We don’t just promote brands—We ignite them.
Catalyst Marketing & Events Management PLC is a women-led creative powerhouse based in Addis Ababa, Ethiopia. Founded by Mariyam Alemayehu Anota and Hana Nega, we specialize in transforming ideas into powerful marketing campaigns and unforgettable event experiences.
At Catalyst, we don’t just promote brands — we ignite them.
Blending creativity, strategy, and flawless execution, we help businesses, NGOs, startups, and institutions captivate audiences, boost visibility, and achieve real impact.
Our mission is simple: to turn bold ideas into reality through transformative marketing and experiential events that inspire, connect, and last.
Our vision is to become a leading creative force in Ethiopia and beyond — setting new standards in innovation, strategy, and execution.
What We Do
We offer end-to-end solutions that elevate brands and engage audiences:
- Strategic Marketing & Brand Visibility – Integrated ATL & BTL campaigns that command attention and build loyalty.
- Creative Design & Content – Visuals and stories that capture imagination and define identity.
- Event Planning & Management – Flawless execution of conferences, launches, and activations that leave lasting impressions.
- Audience Engagement Campaigns – Turning spectators into advocates through meaningful connection.
- Sponsorships & PR Coordination – Maximizing visibility and credibility through strategic partnerships.
Why Catalyst?
We combine creative excellence, local expertise, and global standards to deliver measurable results. Our professional team works in true partnership with clients, ensuring every project is executed with passion, precision, and purpose.
The Women Behind the Spark
Mariyam Alemayehu Anota – Strategic Marketing Lead & Co-Founder
A visionary marketer with over seven years’ experience in FMCG, education, and public sectors, Mariyam drives impactful campaigns and audience engagement strategies that deliver results.
Hana Nega – Events & Partnerships Director & Co-Founder
An award-winning marketing leader, Hana brings expertise in event logistics, advocacy, and development initiatives. Her precision and creativity ensure every event is executed flawlessly.
Let’s Create Something Unforgettable
Whether launching a product, hosting a landmark event, or building your brand story — Catalyst is your spark for success.
Ready to Work Together?
Catalyst is your trusted partner for marketing innovation, brand growth, and memorable event experiences. Whether you’re launching a product, hosting a high-profile conference, or building a long-term brand strategy, we are here to make your vision a reality.